Before establishing Attrackt, we built Ad Tech products for mobile user acquisition. We were working closely with mobile apps from the marketing stage down to the revenue. We noticed how inefficient internal in-app promotions are slowing down revenue growth. As the main in-app purchase strategy focus on "whale hunting," we firmly believe that one size doesn't fit all, and the promotion efforts need to generate friction data with all the users. Mostly in-app promotions are built internally by the developers using popular IDE plugins that support popups and static images. Many developers lack the resource to add a decision layer and optimize the promotions as it requires a backend. Today 99% of all IAP promotion is based on static images with no personalization. We decided to build Attrackt to allow developers to scale their IAP and generate valuable growth data. By taking a more marketing-focused approach, we identify the tech challenges that hold back developers to manage their user's attention time. We are providing tools to any size developer to share his products in real-time with the right user.